Our BBFC classification is 15 because our film does contain violent scenes which may not be appropriate for children under 15, there will also be some bad language used and nudity scenes which may be deemed as potential imitable behaviour for anyone under this age category. We think 15 is a reasonable classification because we think that they will be mature enough of the situations. I think that having an age like this helps in establishing the genre because this is roughly around the age when 15 year olds learn about some of our scenes.
In the 2 pictures below, we can see that the different types of thrillers which are both from different time periods are still highly seen in theatres and cinemas, that means that this genre is very mainstream. For example in the "Thriller - psycho" table, we can see that the 4th ranked film is a film which Warner bros distributed and its called "Disclosure" made in 1994. This film managed to have a life time gross of $83,015,089 and has been seen in 2,168 theatres, even in the more modern films like "White House Down", which is ranked 11 in the "Thriller - political" table and has had a lifetime gross of $73,103,784 has still been seen in over 3000 theatres. These tables further prove that thrillers/suspense has a big mainstream audience
We would like to release our film through a big multiplex cinema like Odeon because a lot of people go to there cinemas and we think our type of film will fit in well as it meets majority of the genre conventions but also has its own unique elements like have a full female cast, this will also make our film have a mainstream audience which is good because it allows the majority of the audience to watch it.
This is our target audience member profile(someone who defines our primary audience in terms of age, and our secondary audience on terms of gender)
For our target demographic member, we have chosen a teacher which goes to our school Mr Simon Porter who is over the age of 35. He was brought up in working class family and he's very proud of that, but in the present would be considered of the professional class now because of his education (Degrees in English, Philosophy and also Business Management) and his job as an English teacher and deputy head. He is passionate about social justice, education, freedom , equality, the environment and is also obsessed with music and loves film.
He is also appropriate for our demographic because he is an over 35 male. I had to basically interview him over email because he's a busy man and wasn't always available when I was, so I asked him about the film genres he like, specific films, what music he likes, brands and what he does in his spare time. I'm using this profile to find the perfect demographic person likes and wants.
Music: Mr Porter has said that music is a category which has too many too name, but if push came to shove he would cut it down to Radiohead, RZA, Tricky, Nick Cave, Elvis Costello, The XX, Sonic Youth, The Pixies, Joni Mitchell, The Specials, The Smiths, Manic Street Preachers, Sly and The Family Stone, Prince (80-86) Curtis Mayfield, Led Zeppelin, The Who, The Stones (60s 70s), Hendrix and Miles Davies.
This is a mixture of American and British bands/singers and they seem to be all associated with alternative rock and indie genre of music, and sometimes this type of music sets the mood for thrillers even though its not very upbeat music it can still be a convention associated with the thriller/suspense genre.
Films: Once again when it came to listing movies he found a bit difficult only mentioning a few and he came up with the following Pulp Fiction, Good Will Hunting, Michael Clayton, Aliens, Before Sunrise (and sequels), Collateral, Heat, Ronin, North by North West, The Birds, Apocalypse Now, Platoon, The Untouchables, Raging Bull, The Insider, Annie Hall and Breakfast at Tiffany's.
This is a mixture of movies from drama and suspense genre which means that Mr Porter helps people to understand our demographic and when asked why he prefers these genres he said it was because it keeps him on the edge of his seat and guessing what happens next.
Brands: He is against the whole notion of branding but mostly prefer Naomi Klein when it comes to brands, he also detests logos. However, he is a Coca Cola addict which can also classify as a brand because brands don't necessarily have to be clothing.
As we continued the interview we discovered that in his spare time he enjoys watching TV shows such as Breaking Bad, The Wire, etc.; he's not really into magazines. but in his spare time he enjoys being a dad, going to the cinema and going to gigs. When asked about his view on any cultural issues that may overlap with themes in a movie he said that he's really into films which deal with social/historical issues, and he liked films based on that for example JFK, The killing fields, The insider, Michael Clayton and Django unchained and due to this, we decided that the best place for the opening scene to be advertised will be on adverts after kids programs because he spends a lot of time watching them with his daughter and the worst place of use to advertise it will be in a magazine because he said he isn't really into magazines.
From our previous research on our target audience, we can conclude that primary target are females over 35 and males over 35 also the psychographics are that they tend to like to watch films with a lot of drama and suspense because they always want to know what happens next however they tend not to like films that have a cliché ending. |
add psychographic info to the conclusion (likes/dislikes), sort the font so it doesn't look copy & pasted, and re-read to make sure it all flows nicely.
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