Evaluation Question 7

Evaluation Question 6

Evaluation Question 5

How did you attract/address you audience? 

In order to attract and address our audience we undertook interviews an focus groups in the research and planning stage of our project. We decided to interview a range of people within our target demographic to help shape our ideas. This is the information we got back:

The question we asked, and why, were:

• what is your favourite movie from the thriller genre? we asked this question so that it can help us when it comes to our own film opening as some of the films opening features can help is in ours
• what do you like best about thrillers? this was one of the most important question as it help us in deciding what our own production should/can contain to make it more entertaining for our target audience
• what is your favourite actor for the genre? this question help in establishing what gender is more dominant (based on our interviews) so that we may work upon it, and maybe meet or challenge the convention 

• would you choose thrillers over any other genre? we decided to compare the genre to the other top ones such as comedy so that we can see how much its watch with our target interviews, this also helps because we can get a rough idea on what our target audience will prefer to watch instead of thrillers

• do you watch thrillers often? we wanted to know how popular thriller film are amongst our target audience  

Mrs Greenwood was the first person that we interviewed who is over 35 and she said that the reason that she likes to watch thrillers is because of how exciting and fast moving they are and how there are often interesting twists in the plot lines and the fact that her best actor is Daniel Craig because of how he looks implies that having attractive characters is one the key ways in attracting our target audience also the characters immersing there-selves creates a bond or realism between the characters and the audience which allows them to continue to watch on. 

Mr Porter was the second male over 35 that we interviewed and his view on thrillers was that thrillers are his favourite genre and this allowed us to go into depth with him. He said he likes to watch films made by Alfred Hitchcock like North by Northwest and this suggested that, for us to attract our target audience, we should get ideas from key thriller movies like having a very dramatic storyline and this is also what Mrs Greenwood said, furthermore his favourite actor is George Clooney because of how good looking he is and how skilled he is when it comes to being delicate and precise and also when fact that he wouldn't go to watch a romance film starring George Clooney and directed by Hitchcock hints that our storyline should have a very sophisticated with enigma to keep our audience interested 

Mr Johnson was the final person that we interviewed and he said that his favourite actor is Sean Connery because of how good he acts also Mr Johnson like the thriller genres because of the storyline that it has which is when there suspense with a good guy bad guy theme along with romance 
 

In our opening, we put in several thing that will excite which varied for camera shots to certain images, some of the things are:

 

These eyes are used when displaying the titles, however it then later comes back when we are looking at the main character and towards the ending, this implies how important they will be later on in the film also we can see that the girl is slightly moving, which can make the audience wonder if she actually died and the fact that we used a high angle shot of her in the cellar makes her look even more vulnerable.

The POV shot that we used, I think is very effective in creating suspense and enigma because the audience will be asking question like who is that person and this will make them want to watch on and finally the sound that we used if very good in keeping the audience at the edge of there seats because it goes in time with some certain parts of the opening which helps in creating a little horror parts and I think this is good in appealing to our target audience

 

 

From our interview, i have gathered that there are three main points that our target audience want to see: Good looking and acting characters, Lots of suspense and a Dramatic story line and this allowed us to make adjustments to our opening. We used young pretty women in our opening so that the audience will feel engaged with them better than using 40 year old females, we also created a lot of suspense by leaving unanswered questions during the opening like not giving any information on why the girl is covered in blood makes the audience want to watch more, just to know who she is and how she ended up like that and finally having a dramatic storyline was done by using some features from famous thriller films made by Hitchcock like Birds as we though that he is best person to look up to from really involve the audience with the film

To conclude, we had to make sure our film had a lot of suspense to keep the audience interested, we achieved this in many ways like through the very theatrical music which helped in making the whole opening very intense and profound also the way the girls body kept coming back throughout the scene surly makes the audience want to keep watching to know what happened to her. The various techniques we used includes the different types of lighting to set the mood for example, in the cellar, there was very low key lighting but a bit of a shine on the body and this was done to signify the importance of the body and when we went to the bedroom, the high key lighting contrasts the other one which helps in establishing 2 different types of atmospheres in the opening  

Evaluation Question 4

Evaluation Question 4

Who would be the audience for your media product?

Our film, Insight, is aimed at females over the age of 35 because from previous research(constructed by the UK Film Council - see below), 60% of females are likely to enjoy our film which was the highest percentage, we also decided to go for the males over 35 as our secondary target because they had the highest percentage of liking our film which was 57% and these results are quite high when compared to other top film genres.

In the graph, the demographics show that the C2 has the highest social class percentage, however since they are all so close, we decided not to make the social class for only one of them because of how similar they are. This is good as it allows a lot more people to be able to enjoy the film and helps us because we can have more target people











Our BBFC classification is 15 because our film does contain violent scenes which may not be appropriate for children under 15, there will also be some bad language used and nudity scenes which may be deemed as potential imitable behaviour for anyone under this age category. We think 15 is a reasonable classification because we think that they will be mature enough of the situations. I think that having an age like this helps in establishing the genre because this is roughly around the age when 15 year olds learn about some of our scenes.

In the 2 pictures below, we can see that the different types of thrillers which are both from different time periods are still highly seen in theatres and cinemas, that means that this genre is very mainstream. For example in the "Thriller - psycho" table, we can see that the 4th ranked film is a film which Warner bros distributed and its called "Disclosure" made in 1994. This film managed to have a life time gross of $83,015,089 and has been seen in 2,168 theatres, even in the more modern films like "White House Down", which is ranked 11 in the "Thriller - political" table and has had a lifetime gross of $73,103,784 has still been seen in over 3000 theatres. These tables further prove that thrillers/suspense has a big mainstream audience

                     

We would like to release our film through a big multiplex cinema like Odeon because a lot of people go to there cinemas and we think our type of film will fit in well as it meets majority of the genre conventions but also has its own unique elements like have a full female cast, this will also make our film have a mainstream audience which is good because it allows the majority of the audience to watch it.

This is our target audience member profile(someone who defines our primary audience in terms of age, and our secondary audience on terms of gender)

For our target demographic member, we have chosen a teacher which goes to our school Mr Simon Porter who is over the age of 35. He was brought up in working class family and he's very proud of that, but in the present would be considered of the professional class now because of his education (Degrees in English, Philosophy and also Business Management) and his job as an English teacher and deputy head. He is passionate about social justice, education, freedom , equality, the environment and is also obsessed with music and loves film.

He is also appropriate for our demographic because he is an over 35 male. I had to basically interview him over email because he's a busy man and wasn't always available when I was, so I asked him about the film genres he like, specific films, what music he likes, brands and what he does in his spare time. I'm using this profile to find the perfect demographic person likes and wants.

Music: Mr Porter has said that music is a category which has too many too name, but if push came to shove he would cut it down to Radiohead, RZA, Tricky, Nick Cave, Elvis Costello, The XX, Sonic Youth, The Pixies, Joni Mitchell, The Specials, The Smiths, Manic Street Preachers, Sly and The Family Stone, Prince (80-86) Curtis Mayfield, Led Zeppelin, The Who, The Stones (60s 70s), Hendrix and Miles Davies.
This is a mixture of American and British bands/singers and they seem to be all associated with alternative rock and indie genre of music, and sometimes this type of music sets the mood for thrillers even though its not very upbeat music it can still be a convention associated with the thriller/suspense genre.
Films: Once again when it came to listing movies he found a bit difficult only mentioning a few and he came up with the following Pulp Fiction, Good Will Hunting, Michael Clayton, Aliens, Before Sunrise (and sequels), Collateral, Heat, Ronin, North by North West, The Birds, Apocalypse Now, Platoon, The Untouchables, Raging Bull, The Insider, Annie Hall and Breakfast at Tiffany's.
This is a mixture of movies from drama and suspense genre which means that Mr Porter helps people to understand our demographic and when asked why he prefers these genres he said it was because it keeps him on the edge of his seat and guessing what happens next.

Brands: He is against the whole notion of branding but mostly prefer Naomi Klein when it comes to brands, he also detests logos. However, he is a Coca Cola addict which can also classify as a brand because brands don't necessarily have to be clothing.

As we continued the interview we discovered that in his spare time he enjoys watching TV shows such as Breaking Bad, The Wire, etc.; he's not really into magazines. but in his spare time he enjoys being a dad, going to the cinema and going to gigs. When asked about his view on any cultural issues that may overlap with themes in a movie he said that he's really into films which deal with social/historical issues, and he liked films based on that for example JFK, The killing fields, The insider, Michael Clayton and Django unchained and due to this, we decided that the best place for the opening scene to be advertised will be on adverts after kids programs because he spends a lot of time watching them with his daughter and the worst place of use to advertise it will be in a magazine because he said he isn't really into magazines.

From our previous research on our target audience, we can conclude that primary target are females over 35 and males over 35 also the psychographics are that they tend to like to watch films with a lot of drama and suspense because they always want to know what happens next however they tend not to like films that have a cliché ending.







Evaluation Question 3

Evaluation Question 3

What kind of media institution might distribute your media product and why?

A film distributor is a company that is responsible for the marketing of a film , and in getting in to cinemas, stores and devices, potentially worldwide. They help in getting the film onto DVDs and Blue Rays and they also plan when and where the film will be shown on TV.

Our film is primarily targeted at females over 35 and the secondary being males over 35 which means it will be reasonable for use to use a major distributor and after our research, we decided to use the New Line Cinema distributor, which is in a merger with Warner Bros because it has produced many thriller/suspense film, for example: Passenger 57 and One Missed Call. The majority of the films they have helped produce have all been huge success.

These companies help distribute 2 of the 3 film that helped us the most in our production, which are Inception, which had a production budget of: $160,000,000, and I think this is reasonable because of all the effects used furthermore, they had a box office of:$832,584,416 which is over 5 times the production budget, also the second film was Se7en, this film had a production budget of: $30,000,000 and had a box office of $328,125,643which is over 10 times the budget.

If we had New Line Cinema as our distributor, we would have a roughly the same budget as Se7en because due to the fact there is a good chance of us having a high box office, just like the others and it will go to a multiplex cinema, like Odeon because I think its on of the best cinemas and a lot of people visit it also since our target audience is over 35 females and males, majority of them will be able to get to a near Odeon cinema.

However, if we only had a low budget, our film could still be successful just like some other low budget, for example a . small budget film that is now one of the most successful film is Paranormal Activity 3. This film had a small budget of $5 million and managed to make a total of: $207 million worldwide. Paranormal Activity 3 was distributed by Paramount Pictures which is located in Hollywood California

This is a list of a few thriller/suspense films this distributor helped with:

As you can see, these film are all well known and have all be huge success, especially films like:

1. Blood Diamond had a worldwide box office of: $171,377,916 
2. Argo made a huge worldwide box office of: $221,300,694

Since our film will be mainstream, I think it will be best for us to promote our film so that our target audience will be able to see it a lot, we should put adverts on YouTube so that as many people can see it also for reaching our target audience better, we can put adverts in the newspapers and magazines, I think these are the 2 best ways of reaching our target audience of over 35 females and males and this is what most of them read on the way to work or on a public transport

Evaluation Question 2

Evaluation Question 1